Area Sales Manager

Job Description

Area Sales Manager – Generators

Salary: £52,000–£60,000+ Company Vehicle

Location: North West (Field-Based)

About the Role

Crossley Scott is working with a client who is seeking a highly motivated Area Sales Manager with proven experience in generator sales, power solutions, or temporary/permanent standby systems. This role is ideal for someone who understands critical power applications, thrives in a customer-facing environment, and is confident conducting on-site surveys to scope and design the right solution.

You’ll be responsible for growing sales across your territory, building relationships with contractors, end users, consultants, hire companies, and key accounts in the power sector.

Key Responsibilities

• Develop, manage, and grow a sales pipeline across the assigned territory.
• Conduct site surveys to assess load requirements, installation conditions, access constraints, and customer needs.
• Promote and sell diesel, LPG, or hybrid generator systems, including associated power distribution equipment.
• Identify new business opportunities with contractors, facility managers, data centers, utilities, industrial clients, and commercial customers.
• Prepare and deliver technical proposals, quotations, and solution recommendations.
• Collaborate with engineering and project teams to ensure accurate specifications, smooth delivery, and customer satisfaction.
• Attend industry events, customer meetings, and site evaluations across the region.

Requirements

• Proven experience in generator sales, power or temporary power is a must.
• Strong understanding of generator sizing, load calculations, fuel systems, and installation requirements.
• Comfortable conducting site surveys and engaging with customers on technical and commercial needs.
• Confident communicator with strong negotiation and relationship-building skills.
• Self-driven, highly organised, and able to manage regional travel.
• Full UK driving licence required.

What We Offer

• £52,000–£60,000 base salary depending on experience
• Great opportunities to grow and progress within the role
• Company vehicle + fuel card
• Pension, benefits package, and ongoing technical training
• Opportunity to join a growing, respected brand in the power industry

Apply by submitting a copy of your CV to callum.payne@crossleyscott.com