Director of Marketing
Job Description
Director of Marketing | Big Air USA
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Irvine, CA (Hybrid, 2 days/week)
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Full-Time
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About Big Air USA
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Big Air USA is one of the fastest-growing family entertainment brands in the country, bringing indoor adventure parks to communities nationwide. We're growing with purpose, and our corporate marketing team is ready to do the same!
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The Role
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We're looking for a Director of Marketing to lead all corporate and franchisee-facing marketing efforts for Big Air USA. You'll report directly to executive leadership and own marketing strategy across three fronts: new park launches, ongoing franchisee marketing support, and brand efforts.
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What You'll Do
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- Manage the Marketing & Promotions Fund, including budgeting, allocation across campaigns and initiatives, and transparent reporting back to the franchisee network on how funds are used
- Track and report monthly to executive leadership on marketing performance across all marketing channels
- Serve as the senior marketing partner to a nationwide network of franchisees; advise on campaigns, sponsorships, and brand standards
- Own marketing strategy end-to-end for parks moving through development toward grand opening, including paid media, direct mail, local market activation, and other channels
- Manage media and agency partnerships (e.g., radio/streaming ad partners, paid search/social vendors) and oversee multi-location paid advertising performance
- Own web and digital infrastructure across all locations (domains, hosting, site platforms)
- Update and maintain marketing training content and onboarding materials for franchisees and internal teams
- Partner with Operations and leadership on campaign adoption and crisis communications protocols
- Champion AI-assisted workflows across the marketing function
- Manage an internal marketing team supporting the above
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What We're Looking For
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- 7+ years of marketing experience; multi-location, franchise, or family entertainment background
- Experience managing external agency and media partnerships
- Comfortable owning budget, reporting to executive leadership, and being a visible face of the brand externally
- Crisis-ready; able to think clearly and communicate well under pressure when something goes awry
- Strong people-manager who can build and develop a team
- Fluent with paid media platforms (Google, Meta), CMS/web platforms, and marketing automation tools
- Genuinely excited about AI tools like Claude.ai and driving adoption across a team
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Compensation & Perks
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- Salary: $120,000-$140,000 depending on experience
- Flexible PTO
- 401(k)
- Hybrid schedule, based out of our Irvine, CA headquarters
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Big Air USA is an equal opportunity employer committed to building an inclusive and diverse team.