Marketing Manager

Job DescriptionJob Description

Interplan is a commercial architectural and engineering firm with over 50 years of experience specializing in restaurant and retail design for large nationwide clients. With offices in Orlando and Chicago, our Orlando office is expanding, and we are seeking a talented Marketing Manager to join our team!

The Marketing Manager owns the planning and execution of marketing strategies that drive brand awareness, demand , customer engagement, and revenue growth. This role leads campaign development, positioning, go-to-market initiatives, and performance measurement across key channels (digital, email, content, events, partnerships, etc.), collaborating closely with Sales, Product, and Leadership. Join our team at Interplan and contribute to creating spaces that celebrate Humanity!

What you’ll do:

Marketing Technology & Automation

• Own and optimize HubSpot, Clay, Vector, and Google Analytics as the core marketing tech stack.
• Build workflows for lead capture, routing, lifecycle stages (Lead → MQL → SQL), and automated nurturing.
• Maintain database health, compliance, and accurate lifecycle governance.

Analytics & Reporting

• Architect marketing automation and reporting infrastructure tied to business KPIs.
• Ensure accurate tracking of all key conversion events and maintain UTM/naming governance.
• Build real-time dashboards and translate analytics into actionable recommendations.

Paid Media & Demand

• Manage Google, LinkedIn, and Meta ad programs including budgeting, audience strategy, creative testing, and optimization.
• Drive qualified lead , retargeting, and brand awareness campaigns.

Cross-Functional Leadership

• Lead Agile marketing sprints and backlog prioritization to maintain focus and accountability.
• Collaborate with internal teams and external partners to align messaging and performance goals.
• Support executive leadership in scaling Interplan’s brand, digital infrastructure, and marketing operations toward $100M+ growth.

What you’ll bring:

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
• 3–7+ years of progressive marketing experience with ownership of digital campaigns and measurable performance outcomes.
• Strong understanding of digital marketing fundamentals across email, paid media, SEO, content, analytics, and marketing automation.
• Proven experience managing integrated, multi-channel campaigns and optimizing for pipeline, revenue, and ROI.
• Excellent project management, communication, and stakeholder management skills.
• Proficiency with modern marketing and productivity tools, including:
  HubSpot Marketing Hub, Clay, Vector, Google Analytics (GA4), Google Ads Manager, LinkedIn Campaign Manager, WordPress, ChatGPT, Microsoft 365, and ClickUp (or equivalent Agile/project management tools).
• Familiarity with CRM systems such as HubSpot and related marketing integrations.

Why you’ll love working here:

• Continuing Education and Professional Development
• Active employee lead activities committee
• Medical, Dental, and Vision Insurance
• Short Term and employer-paid Long-Term and Life Insurance
• Flex Spending and Dependent Care Accounts
• Employee Assistance Program
• Health and Wellness Program
• Paid Holidays
• Paid Time Off (PTO)
• 401k with Employer Match, Financial Advisor for employees on ongoing Financial Wellness Education
• Performance-based Bonus Program

At Interplan, we’re a people first organization that believes great outcomes come from great relationship within our team and with every client we serve. We combine a high-accountability, high-support environment with a genuinely collaborative culture where ideas are welcomed, wins are shared, and learning never stops.