Principal Economist, Ads Econ
Amazon Advertising is one of Amazon's fastest growing and most profitable businesses. Our products are used daily to surface new selection and provide customers a wider set of product choices along their shopping journeys. The business is focused on generating value for shoppers as well as advertisers. Our team uses a combination of econometrics, machine learning, and data science to build disruptive products for all our Advertising products. We also generate insights to guide Amazon Advertising strategy, providing direct support to senior leadership.
We are looking for an experienced Economist who have a deep passion for building state-of-art causal models and ads measurement and optimization solutions, ability to communicate data insights and scientific vision, and execute strategic projects.
As an Economist on this team, you will:
- Lead the design and analysis of large-scale experiments to measure advertising effectiveness across Amazon's advertising products
- Develop novel causal inference and econometric methodologies to solve attribution and incrementality measurement challenges at scale
- Invent new optimization frameworks that translate measurement insights into actionable bidding, targeting, and budget allocation strategies for advertisers
- Define the long-term science roadmap for ads measurement and optimization, identifying high-impact research directions and driving alignment across engineering, product, and science teams
- Build and refine structural and reduced-form models that quantify the causal impact of advertising on consumer behavior, sales, and brand outcomes
- Partner with engineering teams to operationalize econometric models into production systems serving millions of advertisers
- Mentor and develop a team of economists and applied scientists, raising the bar on methodological rigor and scientific impact
- Influence senior leadership through clear communication of complex economic concepts, shaping investment decisions and product strategy
- Collaborate cross-functionally with product managers, engineers, and business leaders to translate business problems into well-defined economic questions with scalable solutions
Why you will love this opportunity: Amazon is investing heavily in building a world-class advertising business. This team defines and delivers a collection of advertising products that drive discovery and sales. Our solutions generate billions in revenue and drive long-term growth for Amazon’s Retail and Marketplace businesses. We deliver billions of ad impressions, millions of clicks daily, and break fresh ground to create world-class products. We are a highly motivated, collaborative, and fun-loving team with an entrepreneurial spirit - with a broad mandate to experiment and innovate.
Impact and Career Growth: You will invent new experiences and influence customer-facing shopping experiences to help suppliers grow their retail business and the auction dynamics that leverage advertising; this is your opportunity to work within the fastest-growing businesses across all of Amazon! Define a long-term science vision for our advertising business, driven from our customers' needs, translating that direction into specific plans for research and applied scientists, as well as engineering and product teams. This role combines science leadership, organizational ability, technical strength, product focus, and business understanding.