Search Marketing Specialist

Job DescriptionJob Description

The Search Marketing Specialist will be responsible for the advancement of Sandhills Global brands through pay per click and organic search marketing. Duties include market research, cross-team communication with sales, marketing, and stakeholders, planning and creation of campaigns, curation of content for ads, and tracking of campaign performance. To be successful in the Search Marketing Specialist position, the individual must realize the value of great organization skills, creativity, attention to detail, and ability to quickly analyze, understand, and make decisions using marketing data.
This Specialist will be responsible for creating ads and audiences to meet business objectives, maintaining campaigns, measuring success, and clearly communicating outcomes. The ability to work under deadlines and as part of a team is necessary; along with the capacity to quickly learn and adapt to achieve company goals. An ideal candidate would have experience managing PPC campaigns for B2B, B2B, and SaaS products, and would be fluent using any or all of the following: Google Analytics, Google/Bing Ads, Google Search Console, and SEO research tools such as SEMrush or ahref. Assume other duties as assigned.

QUALIFICATIONS:
• Bachelors or Masters Degree in Business Administration, Marketing, Psychology, Communications or any other relevant program
• Knowledge of the products and customers of the Auction and Heavy Equipment industries
•In Office Position. 4.5 day regular work week. Ability to commute daily to local office is required.
• Excellent oral and written communication skills
• Able to work independently and communicate within a team environment
• Detail oriented and analytical skills
• Results oriented
• Flexible and open to change
• Stable and progressive work history
• Professional appearance and demeanor
• Ability to travel by air and ground -- valid driver’s license required
• Strong computer skills
• Able to work with minimal supervision
• experience managing PPC campaigns
• experience in Google Analytics, Google/Bing Ads, Google Search Console and/or SEO research tools

Company DescriptionFounded in 1978, Sandhills Global, Inc. serves the trucking, agriculture, construction, heavy machinery, aviation, and technology industries with a diverse range of products and services from well-established trade publications and websites to hosted technology services customized to meet the evolving needs of our customers. Headquartered in Lincoln, Nebraska, Sandhills’ facilities include an on-site printing press, bindery, and state-of-the-art data center (as well as a geographically disparate redundant data center in Scottsdale, Arizona). Twenty international office locations are backed by decades of experience and the continuous investment in the most cutting-edge technologies, making Sandhills Global, Inc. a global leader in the respective industries it serves.Company DescriptionFounded in 1978, Sandhills Global, Inc. serves the trucking, agriculture, construction, heavy machinery, aviation, and technology industries with a diverse range of products and services from well-established trade publications and websites to hosted technology services customized to meet the evolving needs of our customers. Headquartered in Lincoln, Nebraska, Sandhills’ facilities include an on-site printing press, bindery, and state-of-the-art data center (as well as a geographically disparate redundant data center in Scottsdale, Arizona). Twenty international office locations are backed by decades of experience and the continuous investment in the most cutting-edge technologies, making Sandhills Global, Inc. a global leader in the respective industries it serves.