Email Marketing Specialist

Job DescriptionJob Description

Role Summary

Are you passionate about crafting hyper-personalized email experiences that guide prospects to become customers? We are seeking a talented and data-driven Email Marketing Specialist to join our marketing team and take the lead on our email strategy for LivePlan. 

This role is perfect for a technical email marketer who is also a gifted conversion copywriter. You will be responsible for developing, executing, and optimizing our email marketing campaigns and automation workflows to engage prospects, nurture leads, and drive conversions. You will own our prospects' email marketing journey from lead capture to conversion, ensuring we deliver the right message to the right person at the right time.

We are a hybrid workplace based out of Eugene, OR. However, this role is open to remote employees based outside of a commutable distance, within the state of Oregon.

Key Responsibilities

• Design, build, and manage sophisticated email campaigns and automated nurture sequences within our marketing automation platform, HubSpot.
• Build and optimize sales emails for major promotional campaigns such as Black Friday, New Years, 4th of July, and more!
• Identify and create hyper-personalized lead nurture sequences for popular lead magnets on liveplan.com.
• Help manage and build the LivePlan newsletter to engage our prospects, and customers with value-first content.
• Write clear, compelling, and persuasive copy for emails, subject lines, CTAs, and landing pages that drive action and achieve conversion goals.
• Manage and segment our customer database to create highly targeted and personalized email communications.
• Continuously test and optimize all aspects of email—including subject lines, copy, design, and send times—to improve key performance metrics like open rates, click-through rates, and conversion rates.
• Monitor and analyze email campaign performance, providing regular reports with actionable insights to key stakeholders.
• Serve as the technical expert for our email marketing campaigns and workflows in HubSpot, ensuring data integrity, proper integration with other systems, and implementation of best practices. 
• Ensure all email campaigns comply with current email marketing laws and regulations (CAN-SPAM, GDPR, etc.). 
• Monitor and maintain high email deliverability rates, manage sender reputation, and troubleshoot any deliverability issues.
• Assist with the standardization of lead scoring and measurement as it pertains to the value of our leads/contacts.
• Work closely with the content, acquisition, design, services, and product teams to ensure a cohesive and effective customer experience across all channels.

Qualifications & Experience

• 3-5 years of hands-on experience in a technical email marketing and marketing automation role. Experience with SMS is a plus!
• Proven experience in a SaaS, fintech, or e-commerce environment is required.
• Exceptional writing, editing, and proofreading skills with a strong portfolio showcasing conversion-focused copywriting. You know how to craft a message that resonates and converts.
• Deep, hands-on expertise with major marketing automation platforms. HubSpot experience is highly . Experience with Salesforce, Klaviyo, or similar CRMs is also valuable.
• A data-driven approach with a proven ability to analyze campaign results, draw insights, and optimize for performance.
• Ability to think strategically about the entire customer lifecycle and how email fits into the broader marketing mix.
• Meticulous attention to detail and strong project management skills.

Marketing Team Values

The marketing team exists to build the digital infrastructure that supports a successful business model at Palo Alto Software. We do this by effectively communicating the value of our products and services to the many industries and customer personas we serve, resulting in a growing customer base month over month. We constantly strive to work with our product, sales, and support teams to attract and delight customers.

Core values of the Marketing team (the 6 C’s):

• Collaboration
• Communication and clear expectations
• Character and camaraderie 
• Creativity and innovation
• Coordination and well-managed process
• Customer-focus

About Palo Alto Software

We’re a friendly team of 50+ diverse, world-class experts. Each team member demonstrates our company values while adding positive contributions to our culture. Please review all the information on our culture at this link before applying to find out if it's a place where you can thrive: https://www.paloalto.com/about-us/culture

Please visit liveplan.com to learn how our products help achieve our mission to help people succeed in business. We believe that when we help one small business owner grow their business, we’re helping an entire community.

Our employees are independent thinkers and creative problem-solvers who enjoy work-life integration and full, interesting lives. We believe in candor with kindness and work with meaning. We are an equal-opportunity employer and do not discriminate on the basis of race, , , , gender, , , marital status, veteran status, or status. See our statement on equity, diversity, and here. https://www.paloalto.com/about-us/inclusivity-and-diversity

Our location in Eugene supports access to interesting and challenging work in a growing tech scene in the beautiful Pacific Northwest. Eugene’s commute times and our drinking water from the McKenzie River Watershed are some of the best in the nation, and homes are more affordable than you’d find in Portland, Seattle, or the Bay Area.

Benefits we provide:

• Hybrid in-office & remote work
• Flexible work schedule and no-meeting Fridays
• Career development support
• Competitive salary
• Health / vision / dental / ortho
• Flexible Spending Account (FSA)
• Health Reimbursement Account (HRA)
• Paid time off increases each year 
• Paid holidays and Winter Break
• Paid community volunteer time and grant committee
• Roth or Traditional 401(k) with a 4% match
• Relocation reimbursement
• Discounted gym membership or wellness program rewards
• Fun company events and LiveWell committee
• An inclusive environment
• Values-based company culture
• And much more!

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