Marketing Specialist (Account-Based Marketing)

Job DescriptionJob Description

Job Type: Full-Time, Exempt

Duration of role: Permanent

Number of Position: 1

Reporting to: Director of Marketing

Location: Columbia, MD

About Us

At Tate we are passionate about everything we do. Tate has been recognized worldwide as an industry leader in the development and manufacture of data center infrastructure solutions, for over 60 years.

Our experienced team is expanding, and we are excited about our fresh, dynamic, and inclusive team of experts working collaboratively on projects, as we continue to stay ahead of the data center revolution. We continue to invest heavily in the best available manufacturing tools and equipment needed to adhere to Tate’s world class standards and our business remains committed to developing lower carbon, sustainable solutions, in keeping with our 10-year Planet Passionate sustainability strategy. We are excited to potentially welcome you as part of our team. Together, let's shape the future of data center infrastructure with innovation, excellence, and a passion for sustainable growth.

At Tate, you can expect the stability and growth of a long-established multinational coupled with the speed and dynamism of a fast-paced growing company. The perfect balance!

About the Role

As an Account-Based Marketing (ABM) Specialist, you will play a key role in supporting Tate’s priority accounts by delivering targeted, account-specific marketing programs that strengthen relationships, improve engagement, and support revenue growth.

This is a hands-on role focused on execution rather than people management. You’ll work closely with commercial, marketing, and internal stakeholders to understand account priorities and translate them into relevant campaigns, content, and experiences across the customer lifecycle.

You should be comfortable operating in a fast-paced, account-led environment, enjoy working closely with commercial teams, and be motivated by delivering practical, measurable impact.

What You’ll Do

Account-Based Marketing Delivery

• Support the development and execution of ABM plans for priority and growth accounts
• Deliver targeted, multi-channel campaigns including email, digital, content, events, and direct sales enablement
• Tailor messaging and content to specific accounts, buying groups, and stages in the customer journey
• Maintain clear alignment between marketing activity and account goals

Sales & Account Alignment

• Work closely with sales teams to support account plans, pipeline priorities, and engagement opportunities
• Create and adapt account-specific marketing assets such as presentations, case studies, capability decks, and campaign materials
• Support account reviews with insights on engagement, activity, and performance

Campaign Execution & Enablement

• Coordinate delivery of ABM campaigns across internal teams and external partners
• Support account-led events, customer visits, and targeted activations in collaboration with Events & Experience colleagues
• Ensure consistent brand application and professional execution across all account-focused activities

Insights & Reporting

• Track account engagement, campaign performance, and pipeline influence
• Maintain account-level reporting to support continuous improvement
• Use data and feedback to refine targeting, messaging, and activity over time

Additional Expectations

• Adhere to Tate’s Code of Conduct and Kingspan Group Compliance Policy.
• Ensure compliance with product regulations and the Compliance Management System.
• Raise any concerns related to compliance through the appropriate channels.

What You’ll Bring

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience)
• 3–5 years’ experience in B2B marketing, preferably supporting key accounts or targeted campaigns
• Experience working closely with sales teams in an account-led or ABM-style environment
• Strong project coordination and organizational skills, with the ability to manage multiple priorities
• Clear, confident communication skills and comfort working with a range of stakeholders
• Ability to interpret campaign and account data to inform decisions
• Proficiency in Microsoft Office and familiarity with CRM and marketing platforms (e.g. Salesforce, marketing automation tools)
• Proactive, self-starter mindset with a collaborative and adaptable approach
• Willingness to travel occasionally to support account engagement and events

Employee Benefits

• Pay range: $70,000 USD to $80,000 USD. This role is eligible for a 7.5% discretionary bonus.
• Career Scope and Advancement: As we grow, new positions and career opportunities arise, offering accelerated paths for the right candidates, locally and globally.
• World of Wellness Philosophy: We empower you to take charge of your health and well-being. You’ll have access to a wide range of medical, dental, and vision benefits, along with personalized guidance from a “Health Advocate.” We also offer other supplemental options, including 401k, legal, , and theft insurance, to ensure your financial wellness.
• Corporate Social Responsibility: Through Planet Passionate we are determined to reduce our manufacturing carbon (CO2e) emissions to as close to zero as technically possible, together with halving carbon intensity in our primary supply chain. We are very involved in our community, and you will have ample opportunities to support us in creating a better world.
• Skills Development: Given the dynamic pace of our business and a strong collaborative environment, your new role will be diverse and multifaceted – allowing you to be more versatile and develop a broader skill set.
• Mentorship and development: At Tate, we don’t believe in hierarchy, we work together as one team for one common goal. You will have access and exposure to our senior leaders and experts for learning in your role, and additionally mentorship for the future.
• Culture: We have a great team culture, highly collaborative, supportive, and social. Together we innovate, collaborate, take ownership, and strive for excellence.

Stay connected with us on LinkedIn for insights into life at Tate. Join us in our mission to make a difference through exceptional solutions

Tate Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to legally protected characteristics. We are committed to providing reasonable accommodations to qualified individuals with disabilities. Employment may be contingent upon completion of post-offer requirements in accordance with applicable law.